Arizona

Facebook Marketplace for Arizona real estate agents

An Arizona licensee can market a listing another brokerage holds, and the state rule sets what that post must say and asks for the property owner's written consent before it goes online. Listing AutomatEr is a desktop app for Mac and Windows that posts the listings you have permission to market, writes those lines on every post, and reposts on a schedule. It does not obtain the permission for you.

This page is about how the work goes in Arizona, because the advertising rule you answer to is a state rule. The app itself is not an Arizona product. It carries listing records across Arizona and Colorado, and an agent in any of them uses the same workflow with their own state's rule in the second step. Agents in other states can request their state, and we can bring it live quickly.

What the Arizona rule says

Arizona writes its advertising rule for licensees at R4-28-502 in the Administrative Code, under the State Real Estate Department. Subsection F is the one written for a post about somebody else's listing: "A licensee who advertises property that is the subject of another person's real estate employment agreement shall make a disclosure in the advertisement itself that indicates the properties featured are not representative of the licensee's transaction history and includes information of other licensee's transactions." So the post has to say, in the post itself, that the home is not one of your own transactions.

Your own side is subsection E: "A licensee shall ensure that all advertising identifies in a clear and prominent manner the employing broker's legal name or the dba name(s) contained on the employing broker's license certificate." So your own brokerage is named on every Arizona post, crediting the brokerage that holds the listing keeps the post from misleading anyone, and subsection C adds that the advertising has to contain "accurate claims and representations". For anything online, subsection J says all of these requirements must be met on the advertisement "without the need to scroll".

Here is the honest reading of what that rule does and does not settle. It tells you how the post must be labelled, and it adds a consent step. Before publishing a specific property to an electronic medium, subsection I requires the licensee to secure "the written consent of the property owner", and to take the post down promptly if the owner asks. It does not, by itself, give you permission to market a listing you do not hold. Your broker and then the listing side decide that, which is why the workflow below starts with your own broker, goes to the listing side in writing, and asks how the owner's written consent is documented.

The current text is in the Arizona Department of Real Estate law book and in Title 4, Chapter 28, Article 5 of the Administrative Code. Some other sites still show an older version of subsection F.

The permission workflow, in order

Start with your own brokerage, before you ask anybody else anything. Some brokerages encourage marketing outside the usual channels, some restrict it, and some forbid it outright, and every one of them is entitled to be stricter than the state. Whatever your broker says is the ceiling on the rest of this.

Then go to the listing side in writing. You are asking the listing agent or the managing broker for permission to market a specific address, or for a blanket yes across their active inventory, and the answer wants three things in it: what you may market, how long the permission runs, and any conditions they want attached. Arizona's rule also asks for the property owner's written consent before the post goes online, so ask the listing side how that consent is documented for this listing. Whether you may market the listing at all is your broker's call and then the listing broker's, so get the yes in writing and keep it with the address and the dates on it.

Then build the post so it says what it is. Your name as the agent marketing the home, the brokerage that holds the listing credited as the listing brokerage, and a line stating that you are marketing on behalf of that brokerage with permission. There is a longer walkthrough of the ask in how to ask a managing broker, including a note you can paste and send.

Keep the yes. An email thread with the address, the window and the conditions in it is the record you would produce if anybody ever asked, and it costs nothing to file.

What the post carries

3 bd | 2 ba | 1,850 sqft
Chandler, AZ

Marketed by Jane Agent, Example Realty
Listing courtesy of Another Brokerage

Marketing on behalf of Another Brokerage with
written permission.

Listing AutomatEr is a desktop app that posts the listings you have permission to market, and it writes those three lines itself on every post, from the brokerage on the listing record rather than from anything you retype each morning. That is the part that is easy to get wrong by hand at nine in the morning on the fifth listing, and it is the part a rule about clear and prominent display is actually testing.

What the app does not do

It does not obtain permission. It does not do the asking for you, it does not judge whether the yes you got covers the listing you are about to post, and it does not decide whether your brokerage allows any of this. It writes the attribution and the disclosure, and it posts on the schedule you set.

It also does not send anything to a portal, and it is not a lead service. Buyers who see a post can message you directly, and what happens after that is the ordinary work of being an agent.

Who this is not for

If your brokerage forbids marketing outside its own channels, this is not for you, and no amount of software changes that. If you want somebody to hand you buyers who have already been qualified, this is not that either. And if you are not willing to ask another broker for permission and keep the answer on file, the workflow does not start.

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This page quotes the Arizona rule so you can read it yourself, and it is not legal advice. Advertising rules vary by state and by association, and your own brokerage's rules sit on top of both. Check both before you post.